Key Takeaway 1
We often see comments about how happy consumers are to fit more in their fridge, in a backpack, or even repurposed
Key Takeaway 2
70% positive social media sentiment from August 2020 analysis
Key Takeaway 3
View a flipbook of positive social media screenshots
Summary
Who:
UK & Nordic consumers
What:
Consumer positivity
When:
Ongoing
Why:
Consumers appreciate the functional and environmental benefits
Packamama appreciates that wine has more emotional appeal than most grocery products. It’s why our eco-flat bottles respect the heritage and tradition of wine by conforming to the shapes consumers know and love. Unlike “alternative” formats, ours are still a visually appealing bottle. They’re also highly convenient thanks to being lightweight, space-saving and portable. We often see comments about how happy consumers are to fit more in their fridge, in a backpack, or even repurposed as a water bottle and tied to a kayak.
In August 2020, Packamama analysed c. 1000 posts across Twitter and Instagram which included reference to our eco-flat bottles. We found that there was 70% positive social sentiment for what we do, 28% neutral and just 2% negative.
Since the brand Banrock Station has launched in Co-op in the UK, we’ve been monitoring consumer response and storing it for safekeeping. For consumers to be enthusiastically engaging with the bottles and sharing photos on social media means we must be doing something right! You can find the selection of feedback here.
Packamama appreciates that wine has more emotional appeal than most grocery products. It’s why our eco-flat bottles respect the heritage and tradition of wine by conforming to the shapes consumers know and love. Unlike “alternative” formats, ours are still a visually appealing bottle. They’re also highly convenient thanks to being lightweight, space-saving and portable. We often see comments about how happy consumers are to fit more in their fridge, in a backpack, or even repurposed as a water bottle and tied to a kayak.
In August 2020, Packamama analysed c. 1000 posts across Twitter and Instagram which included reference to our eco-flat bottles. We found that there was 70% positive social sentiment for what we do, 28% neutral and just 2% negative.
Since the brand Banrock Station has launched in Co-op in the UK, we’ve been monitoring consumer response and storing it for safekeeping. For consumers to be enthusiastically engaging with the bottles and sharing photos on social media means we must be doing something right! You can find the selection of feedback here.