WHO'S WHO...
Meet the team that’s working passionately for a better future.
The Packamama team
Santiago Navarro
CEO & FOUNDER
Few people blend innovation and wine better than Santiago, a serial entrepreneur with real Mediterranean charm whose experience makes him a perfect steward of Packamama. As a former lead co-founder of Vinopic Wines, Santiago set out to revolutionise the way consumers engage with wines in his first venture. Few understand wine drinkers better and a more suitable custodian of the wine industry’s future, you’ll struggle hard to find.
Angelo Marangi
SALES MANAGER
With a decade of experience in sales and a background as a business owner, Angelo is a results-driven professional with a strong track record in direct-to-consumer products. His entrepreneurial mindset and expertise in consumer engagement are key to driving Packamama’s growth, helping the brand scale and make its mark on the global sustainability scene. Based in London but with Italian roots, Angelo blends strategic thinking with a passion for innovation. Outside of work, he’s a passionate cook, always exploring new recipes and flavours (but don’t tell him to add mushrooms to his bolognese sauce), and a dedicated chess enthusiast, bringing the same strategic approach and enjoyment to the game as he does in his work.
Anna Matchakidi
AUSTRALIAN SALES MANAGER
With over 15 years in the wine industry, Anna brings a thoughtful blend of commercial strategy, premium sales expertise and genuine enthusiasm for the stories behind every bottle. Having worked across producer, corporate, retail and hospitality environments, she is known for structured thinking, strong relationship building and turning big ideas into practical growth. Based in Sydney, and with a background in psychology, she approaches wine as both craft and human experience—valuing connection, curiosity and lifelong learning. Outside of work, she’s usually in the ocean at sunrise or volunteering in bush regeneration, grounded by nature and guided by the belief that sustainability is not a trend, but a responsibility.
Keely Pakes
INNOVATION EXECUTIVE
With a background in chemical and materials engineering, Keely brings both technical knowledge and a practical, solutions-focused approach to her role as Innovation Executive at Packamama. Originally from New Zealand, she has a strong interest in sustainability and the environment, which is what drew her to the company and continues to shape her work. Outside of work, Keely spends as much time as possible travelling and exploring this side of the world, and is always keen to discover new places in London.
Krista Mellupe
EXECUTIVE ASSISTANT
Krista is our Executive Assistant. Day to day, she manages executive calendars, supports administrative tasks, and coordinates events and communications. With a background in immigration services, office administration, and customer service, Krista ensures seamless operations behind the scenes at Packamama. Beyond her professional expertise, Krista is an avid traveller with a passion for adventure, having explored over 10% of the world’s countries!
Packamama is growing fast and we’re on the lookout for bright sparks to join our team
For current available vacancies, please have a browse of the websites below. If you’re interested in applying for role listed on these sites, please follow the given steps, or send us your CV and a video introduction explaining why you are an outlier to careers@packamama.com. If you don’t see a specific role of interest, we also welcome speculative applications – please follow the same steps as above.
Directors
Rupert Maitland-Titterton
NON-EXECUTIVE DIRECTOR
Ian Verinder
NON-EXECUTIVE DIRECTOR
Robin Copestick
NON-EXECUTIVE DIRECTOR
Meet Our Advisors
Dr Alex DeWitt
RESEARCH CONSULTANT
Alex is a user experience (UX) consultant with over a decade of practice conducting user research, primarily for digital products. Mixing human-centred qualitative insights with scientific methods and data, Alex has helped numerous companies better engage with their users through research, UX strategy, rapid prototyping and evidence based design. Alex has previously worked on UX for Just Eat, Tesco, Hotels.com, the British Medical Journal and PayPal.
Dr David Greenfield
RECYCLING ADVISOR
David is the Managing Director of SOENECS, the independent environmental research and innovation practice he set up in 2014 following 15 years in leadership roles in local and regional government. SOENECS provides strategic advice and support to the public and private sectors and specialises in the creation and support of innovation in circular economy, waste management and resource management. Responsible for External Affairs in Europe for the “Circular Economy Club (CEC)”, David is advising Packamama in their aim to become a circular business.
Sarah Greenwood
PACKAGING & MATERIALS ADVISOR
What Sarah doesn’t know about packaging would fit on, well, a very tiny package indeed. She’s assisting Packamama to develop game-changing bottles that are so aesthetically unique and technically complex, they’re exciting consumers and industry professionals alike.
Ryan Howsam
INVESTOR & ADVISOR
Ryan is a seasoned entrepreneur and investor. Founder and chairman of Staysure, the UK’s largest travel insurer, Ryan has an eye for driving business growth having built his own business from the ground up. The company is now on track to be worth around half a billion pounds and continues to expand. Ryan has a strong interest in innovation and spotted an opportunity to support (then) Garçon Wines with his investment and mentorship of Santiago, which has helped catapult their growth over the past two years. In his spare time, apart from a passion for health and fitness, Ryan is a keen golfer and his company Staysure are title sponsors of the European Senior Tour.
Debra Smith
PATENT ATTORNEY
You need expertise to file patents – and that’s where Debra comes in. Her lengthy experience protecting intellectual property (IP) based on unrivalled insight into consumer packaging is a priceless asset for Packamama as it enters and secures IP in the industry.
Steve Wyatt
ADVISOR
With 30+ years in a diversity of senior national, regional and global roles at the processing & packaging giant Tetra Pak, including Managing Director UK & Ireland, Santiago couldn’t have hoped for a better close advisor to support him in building our business into a packaging giant of the future.