Better Bottles

We took the wine bottle and made it better

If we’re honest, the wine bottle as it’s known has been around too long and is no longer fit for purpose. So we reinvented it, creating a better shape from a better material, so it’s better for the planet. And your business.

Game-changing improvements

There are three core ways we’ve made our bottles better for a world of complex environmental and economic challenges:

Shape Innovation

Best-In-Class Material

Recyclable By Design

Shape Innovation

Traditional Shapes

Our beautiful bottles are inspired by traditional shapes to respect industry heritage while still looking like familiar to consumers.
full sized 75cl bottles

Standard 75cl

Each bottle holds the standard volume of wine that consumers expect.

Flat Design

With up to 91% more wine on a pallet in transport and warehousing, our space savings bottles reduce costs and cut carbon emissions in the supply chain. While your consumers will love fitting more wine in their fridge.
Visual merchandising

Attention Grabbing Labels

Your consumers won’t miss a thing in-store or online with the eye-catching shape and unique, larger label surface for messaging, which ultimately drives sales.

Stability

A low centre of gravity, prominent lip and 5.5 degree tip angle allows even an empty bottle to remain stable. The tip angle is the same as the Leaning Tower of Pisa, which, as we all know, is still standing.

Best-in-class material

100% Recycled PET

Made from strong, pre-existing PET that’s more energy-efficient than glass and has a lower carbon footprint. Plus, as it’s material already in circulation, it helps limit new plastic being created.

87% Lighter

At 63g, our lightweight bottles significantly reduce your carbon footprint and result in direct financial savings throughout the supply chain.

Food Safe and BPA Free

PET is a stable, inert material that does not react with food or beverages, has no impact on taste and is BPA-free. To prove it, the material we use is certified food-grade to USA and EU standards, making it good enough to eat. Almost.

19-21 Months Shelf-Life

Advanced barrier technology to give wines over a year and a half shelf-life (based on real and modelled shelf-life analysis) - ample time for everyday drinking wines drunk close to purchase.

Transparent

rPET retains glass-like visual properties meaning wine colour and quantity can still be seen through the bottle.

Recyclable by design

Different Colours For Different Wines

Our elegant, consumer-pleasing, and recognisable wine bottle colours make the 100% recycled PET we use look great whilst still ensuring they’re recyclable.

Fully Recyclable Bottle

PET is the most widely recycled plastic on the planet. Specially selected plastic caps and labels ensure our bottles are a dream for both consumers and recycling facilities, as all components pass through the same recycling stream.

Tomorrow's bottle, today

Cut your carbon footprint and improve logistics efficiency without compromising on consumer appeal? It’s a no brainer.