London, April 2025 – Delivering Happiness Limited, trading as Packamama, is delighted to announce the appointment of Robin Copestick as a Non-Executive Director to its board. A highly respected leader in the global wine industry, Copestick brings over three decades of experience in wine brand development, retail strategy, and sustainability advocacy – making him a powerful addition to Packamama’s mission of advancing wine packaging for a lower-carbon future.
Currently Managing Director of Freixenet Copestick, he is best known for creating the internationally successful I heart wine brand and for championing innovative approaches to wine marketing and environmental responsibility. His appointment to Packamama’s board of directors will complement his current leadership role with Freixenet Copestick.
In this new capacity, Copestick will support Packamama’s mission to help decarbonise wine through innovative, climate-friendly packaging solutions. He will act as a strategic advisor to CEO Santiago Navarro, the company’s board, and Howsam Limited, the lead investor in Packamama and investment vehicle of entrepreneur Ryan Howsam.
This announcement comes at a time when Howsam continues to back Packamama with a significant but undisclosed investment, accelerating the company’s growth and international expansion. “I am delighted to continue backing the business and its founder, Santiago, as they drive meaningful innovation in sustainable packaging. Packamama is a compelling business with impressive momentum, a clear purpose, and the potential to make a lasting impact on the packaging sector. The appointment of Robin to the board is another strong signal of the business’s intent – his experience and commercial acumen will be hugely valuable as Packamama scales and seizes the opportunity ahead,” said Ryan Howsam, lead investor in Packamama.
Copestick now joins the board at a critical time for Packamama’s expansion. “I am thrilled to be joining the board of Packamama at such a pivotal moment,” said Robin Copestick. “I am convinced that the drinks industry needs to take sustainability more seriously than it currently does and Santiago and the team have built an outstanding proposition that meets consumer demand for more sustainable wine packaging. Their solution is not only better for the planet, but also commercially compelling for retailers and producers. I look forward to supporting the company’s continued success.”
Santiago Navarro, CEO & Founder of Packamama, commented, “Robin is one of the most respected and progressive minds in the wine world. His track record of building wine brands and his deep understanding of the retail landscape make him an invaluable addition to Packamama. His entrepreneurial leadership and insight will help us reach new heights as we continue to scale our climate-first packaging solutions. We are honoured to welcome him to the board and company.”
And he added, “I would also like to thank Ryan for his ongoing support of Packamama and of me personally as a founder. His belief in what we are building has been instrumental, and there is more to come shortly on the exciting next steps in our journey together.”
As Packamama expands its reach, Copestick’s commercial acumen and sustainable vision will be instrumental in helping shape the company’s future.
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About Packamama
Packamama is a climate tech company advancing drinks packaging for a low-carbon future, starting with wine. Our multi award-winning, eco-flat bottles – made from our unique material mix of recycled PET and performance-enhancing additives – save space, weight and energy, dramatically cutting emissions compared to traditional glass bottles. They excite consumers, protect wine brilliantly, and are easy to recycle. But this is just the beginning. Built for a circular economy, Packamama is developing a broader portfolio of climate-friendly packaging innovations to help transform the wider drinks industry. Through our IP-protected technologies and multinational production network – spanning the UK, Australia, Belgium, France, and soon the US and South Africa – we partner with forward-thinking producers and retailers to deliver practical, scalable solutions. At Packamama, we believe packaging can be a powerful force for good – and we’re here to prove it. Website | LinkedIn | X | Instagram | Facebook