Tamburlaine Organic Wines has launched a new brand in Packamama eco-flat wine bottles. With a long-standing tradition of setting industry standards, Tamburlaine Organic Wines will now offer new Lizard Drinking branded organic wines in Packamama’s eco-flat bottles, which are made from Australian 100% recycled PET (rPET).
The new Lizard Drinking brand will be available from Tamburlaine in Chardonnay and Shiraz varietals and is a humorous reference to the Australian idiom, ‘flat out like a lizard drinking’, touching on the innovative flat shape of the Packamama bottles.
This launch is a triple first as it is the first organic wine in Packamama eco-flat bottles in Australia, the first wines in Packamama bottles from New South Wales (specifically the Orange wine region), and the first wines to be bottled at the winery.
These new wines from Orange will be showcased on 1st November 2023 at the SparkLabs Cultiv8 2023 Showcase & Future Food Dinner, exploring the past, present, and future of Agri-Food Tech innovation – which fittingly is taking place in Orange. Agri-food tech accelerator SparkLabs Cultiv8 has backed and mentored 50 agritech startups since its launch in 2017. Earlier this year, Packamama was one of ten startups selected as part of the 2023 cohort of the accelerator’s CleanTech Programme.
At just 63g, with its light and space saving flat-pack design, Packamama bottles, made in Australia from 100% Australian sourced and recycled PET, help minimise the carbon footprint of wine production, and contribute to the circular economy. By choosing the Packamama bottle, Tamburlaine’s commitment to organic farming practices is further extended to packaging, reinforcing their dedication to sustainability and responsible consumption.
Santiago Navarro, CEO and Founder of Packamama said: “New South Wales produces more than a quarter of Australia’s wines. This equates to close to 500 million bottle equivalents annually and so it is an important state for us to enter. Pioneer Mark Davidson is a great wine personality to launch NSW with as he champions a sustainable future for wine, respecting tradition but also pushing the boundaries and so making his ethos a natural fit with Packamama. Tamburlaine also produces great wines.”
Mark Davidson, Chief Winemaker and Managing Director, Tamburlaine Organic Wines says he recognised the eco-flat rPET bottle potential when he first saw the UK company publicity back in 2019. After all,” Mark noted,” I was part of the change 20 years ago when Australia (and NZ) alone shook up the wine world with screwcap closures replacing the old school cork seals for wine. This Packamama bottle, particularly in a world cleaning up its act environmentally, is a lay down misère for conscious consumers. Australian wine is now available in these bottles for a growing number of Australians; consumers who are amongst the most practical and confident wine consumers in the world. I remember a world where good wine only came with cork; we are on the cusp of more change to old habits thanks to innovation like the eco-flat Packamama bottle. These provide a fully recyclable and convenient alternative for the majority of quality wine destined to be consumed soon after purchase.”
For more information, please contact press@packamama.com
About Packamama:
Packamama is the climate tech packaging business designed for a circular economy and offering packaging protecting Mother Earth. Believing in the far-reaching opportunity that packaging offers to be a force for good, Packamama is on a mission to help create a low carbon future in the drinks industry, starting with better wine bottles; multi award-winning, eco-flat bottles that are made from 100% recycled PET, saving space, weight, and energy to slash emissions. This tackles the wine industry’s carbon footprint hotspot of round, glass bottles. Packamama is powered by a production network of industry leaders spanning the UK, Australia, and shortly France and the US too. A passionate team provides forward-thinking wine brands, companies, and retailers with the packaging and production to implement Packamama’s IP-protected portfolio of innovative, climate-friendly bottles into their businesses.
Website | LinkedIn | Twitter | Instagram
About Tamburlaine – The Back Story
Tamburlaine Organic Wines is a pioneering force in organic winemaking, with a legacy of crafting exceptional, sustainable, and innovative wines. Tamburlaine was established in 1966. In 1985, the Hunter winery was purchased by a small group of friends and relatives led by Managing Director and Chief Winemaker, Mark Davidson.
From implementing ‘Contemporary Organics’ to becoming Australia’s largest producer of organic wines…
Mark built his long-term winemaking philosophy around ‘Contemporary Organic Practices’ in the vineyard and the winery, an approach fully supported by the talented winemaking and viticultural teams. With a commitment to producing world-class wines in harmony with the environment, Tamburlaine’s vineyards are certified organic and biodynamic, and they are constantly pushing the boundaries of responsible winemaking. After many years of research and development, Tamburlaine has become one of Australia’s largest producers of organic wines with vineyards in the Hunter Valley and Orange region.
Award-winning organic, vegan-friendly, low sulphur and no added sulphur wines, low alcohol and no alcohol wines…
Mark Davidson has headed up successive vintages since 1986. In recent years, he has built a young and enthusiastic team to continue the winery’s tradition of quality and innovation. From 2016, Tamburlaine removed the use of animal proteins traditionally used throughout the industry. With consumers in mind who cannot tolerate the normal sulphur levels in wine, Tamburlaine extended its range of wines to include wines without added sulphur – commercially referred to as “preservative free”. Tamburlaine’s innovative history extends also to wine packaging, including pioneering the use of ‘Stelvin’ (screw) caps as a superior alternative to cork closures for premium wines in Australia, and in 2023 is introducing the next evolution: 100% recycled and recyclable PET wine bottles. Yet another testament to their dedication to a greener future. The ‘Contemporary Organics’ vision and the Tamburlaine golden touch seem to be a winning combination with over 100 Wine Show trophies Australia-wide and in London since 2017.
Fun Fact – The winery was named after Christopher Marlowe’s famous play and historic character ‘Tamburlaine the Great’.