Key Takeaway 1
Consumers could be more open to trying something different at a festival
Key Takeaway 2
Conform to Zero Waste policies with 100% recycled and recyclable bottles
Key Takeaway 3
No hazards from glass mean the wine can be enjoyed more safely
Summary
Who:
Banrock Station by Accolade Wines
What:
Appeared in Co-op festival pop-up supermarkets
When:
Summer 2021
Where:
Latitude, Reading, Leeds, Isle of Wight Festivals
Why:
Bottles are festival-friendly, being shatterproof and made from 100% rPET
Being shatterproof, lightweight and portable, eco-flat wine bottles are incredibly well suited for safe, stylish and planet-friendly enjoyment of a bottle of wine with friends at festivals.
In the summer of 2021, the UK supermarket Co-op and the entertainment company Live Nation delivered pop-up supermarket activations at a number of UK festivals including Latitude Festival, Reading & Leeds festivals and the Isle of Wight Festival. Banrock Station wine by Accolade Wines was for sale across the four festivals.
Made from 100% recycled PET, our bottles offer the same, full-sized, bottle of wine but that do not smash and that suit events where glass packaging is often prohibited. Using this material the bottles also can be chilled significantly faster than their glass equivalents.
Opting for our bottles for your festivals and events can not only cut business costs and emissions in transport, but the spatially efficient flat shape can allow you to store and serve increased quantities of wine from the same storage space.
Being shatterproof, lightweight and portable, eco-flat wine bottles are incredibly well suited for safe, stylish and planet-friendly enjoyment of a bottle of wine with friends at festivals.
In the summer of 2021, the UK supermarket Co-op and the entertainment company Live Nation delivered pop-up supermarket activations at a number of UK festivals including Latitude Festival, Reading & Leeds festivals and the Isle of Wight Festival. Banrock Station wine by Accolade Wines was for sale across the four festivals.
Made from 100% recycled PET, our bottles offer the same, full-sized, bottle of wine but that do not smash and that suit events where glass packaging is often prohibited. Using this material the bottles also can be chilled significantly faster than their glass equivalents.
Opting for our bottles for your festivals and events can not only cut business costs and emissions in transport, but the spatially efficient flat shape can allow you to store and serve increased quantities of wine from the same storage space.