Key Takeaway 1
Nordic alcohol monopolies are leading the way in encouraging sustainable packaging
Key Takeaway 2
Lightweighting wine bottles is important to reduce CO2 emissions
Key Takeaway 3
Our 63g, 100% recycled PET bottles are a sustainable choice
Summary
Who:
Alko, Systembolaget and Vinmonopolet
What:
Retailing multiple brands by Accolade Wines
When:
Ongoing since May 2020
Where:
Finland, Sweden and Norway
Why:
Packamama’s climate-friendly bottles align well with the Nordic market’s high sustainability credentials and demands
The Nordic countries are among the most sustainable in the world. This translates across into their alcohol retailing monopolies. Alko (Finland), Systembolaget (Sweden) and Vinmonopolet (Norway) highlight the importance of using lower carbon footprint packaging for wine and are strong proponents for light weighting bottles.
“The switch to lighter bottles or other light weight packaging with less climate impact will result in substantial reductions in emissions in the production stage and will also reduce emissions at the transport stage.” Systembolaget
Packamama goes even further with lightweight, 100% recycled PET bottles that weigh just 63g. More than just being lightweight, the additional benefit is they put pre-existing material back to good use. This is supported by well-established deposit return schemes in Finland, Sweden and Norway, which accept Packamama’s bottles for recycling.
“Flat recycled plastic wine bottles are the latest packaging innovation to meet the challenges of the climate crisis.” Alko
Accolade Wines retails Anakena and multiple SKUs of Hardys Nottage Hill in eco-flat bottles in Alko, Systembolaget and Vinmonopolet. The organic wine brand Evergreen is also available through Alko in eco-flat bottles. These stores benefit from maximising shelf value and volume, more efficient warehousing and reducing stock replenishment time thanks to fitting more wine in the same space.
The Nordic countries are among the most sustainable in the world. This translates across into their alcohol retailing monopolies. Alko (Finland), Systembolaget (Sweden) and Vinmonopolet (Norway) highlight the importance of using lower carbon footprint packaging for wine and are strong proponents for light weighting bottles.
“The switch to lighter bottles or other light weight packaging with less climate impact will result in substantial reductions in emissions in the production stage and will also reduce emissions at the transport stage.” Systembolaget
Packamama goes even further with lightweight, 100% recycled PET bottles that weigh just 63g. More than just being lightweight, the additional benefit is they put pre-existing material back to good use. This is supported by well-established deposit return schemes in Finland, Sweden and Norway, which accept Packamama’s bottles for recycling.
“Flat recycled plastic wine bottles are the latest packaging innovation to meet the challenges of the climate crisis.” Alko
Accolade Wines retails Anakena and multiple SKUs of Hardys Nottage Hill in eco-flat bottles in Alko, Systembolaget and Vinmonopolet. The organic wine brand Evergreen is also available through Alko in eco-flat bottles. These stores benefit from maximising shelf value and volume, more efficient warehousing and reducing stock replenishment time thanks to fitting more wine in the same space.