Eye-catching floor standing display units

The unique shape of our eco-flat wine bottles means they command a lot of attention and have a distinctive presence in-store. This means there’s a world of opportunity to unlock creative ways to merchandise them and catch shoppers’ eyes.

Always one to think outside the box, we gave a designer carte blanche to think of the most creative ways of displaying our bottles in a supermarket setting – regardless of if it was feasibly possible. Our hope was it would spark some imagination to move away from boring rectangular-shaped units and create some ideas that could then be applied to a more practical unit.

Playing with the different angle to give shoppers a 360o view of the product was a common theme. Here are the results:

After seeing some creative genius at work, we then took the inspiration to our friends at DS Smith to translate into more feasible, retailer-friendly concepts:

If you’re feeling inspired and think our bottles could help your brand stand out from the crowded wine aisle, get in touch.